When a potential customer, investor, or partner asks an AI system a question about your industry — your competitors — your category — does your brand appear in the answer? For most organisations, the honest answer is: they don't know.
The AIPA tells you exactly where your brand stands in the AI information layer. Not an estimate. Not a projection. A structured measurement across the AI systems that now mediate how the world finds information — run in real time, with live web search active, so you know what AI is telling your customers today.
Every AIPA runs across four AI systems — the core battery that covers the broadest, most comparable slice of real-world AI usage.
The largest consumer AI audience globally.
Broad professional and research usage.
The most citation-transparent system, showing sources natively.
Google-integrated, critical for search-adjacent queries.
Two additional systems are available where relevant. The default is always the core four.
Added for brands with real Asia or China market exposure.
Added for consumer, social-heavy, or founder-led brands where X platform activity is a genuine buying or reputation signal.
AI language models can draw from two sources: their training data — a historical snapshot, often months old — or live web retrieval, reflecting what is on the internet right now.
Running an assessment with web search off measures what the model remembered during training. That is not what your customer experiences. Axiom runs every query with live web search active across all systems — so results reflect actual current AI behaviour. The same experience your customers, investors, and partners are having today.
28 queries specific to your brand, category, and competitive landscape — spanning seven fixed types: Category Leadership, Brand Recognition, Operational Detail, Competitor Comparison, Purchase Intent, Perception & Sentiment, and Geographic & Market Presence. Four per type. Phrased in the real language of your sector.
Each query run across all core systems with live web search active. Every output assessed as Cited, Partial, or Absent. All 28 queries. Every system. No outputs skipped.
Every outcome cross-checked against your live website to determine whether a gap is a Structural Gap — content that does not exist or cannot be found by AI crawlers — or Training Lag. The distinction changes the remedy.
Findings assessed across four modules in fixed sequence: Citation & Visibility, Entity & Schema, Content & Retrieval Accuracy, and Category Position. A verdict is confirmed. A report of up to 15 content pages is delivered.
No meaningful brand signal. Not named or cited unprompted across tested query types.
Brand named in AI responses. Operational detail not reliably citable or often inaccurate.
Brand and key content appear with reasonable confidence. Gaps remain in accuracy and consistency.
Consistently cited across systems and query types with high accuracy. Minor gaps only.
Primary cited source in the category across all core systems. Accurate, consistent, first-position.
Plain-English definition for your specific brand.
All 28 queries across all core systems, colour-coded.
Citation & Visibility, Entity & Schema, Content & Retrieval Accuracy, Category Position.
Specific, actionable, connected to module findings.
Sequenced by impact and effort, across 30/60/90-day phases.
The percentage of core outputs where your brand was cited.
Sector agnostic. Geography agnostic. If AI systems are answering questions your customers are asking, your brand has an AI presence — or it doesn't. The AIPA tells you which.
Where visibility gaps have quantifiable revenue implications, Axiom incorporates chartered accountancy methodology to size them. You do not get estimates dressed as data. You get defensible numbers that a CFO can act on.
Book an AIPA, or start with the free Universal AI Leakage Screen — 10 questions, no email.
Confirm your sector and we'll take you straight to the screen. You'll receive your Revenue & Efficiency Leakage Score immediately — no commitment, no sales call.
Results in ~10 minutes · No email required to start